AI Advance

AI Advance is a cutting-edge AI-driven analytics company that needed a WordPress website to effectively communicate its sophisticated technology to a broader audience. The challenge was to create a responsive, user-friendly site that could handle complex content while maintaining high performance and conversion rates.

Challenges

🧠 Simplifying Complex Content: Translating intricate AI concepts into easily understandable web content for a non-technical audience.

🚀 Optimising Performance: Maintaining site speed and performance while integrating AI-driven content and dynamic data visualisations.

🎯 Driving Conversions: Designing user journeys that effectively guide visitors through the content, leading to higher engagement and conversions.

Outcome

As the lead designer, I worked closely with the AI Advance founders to understand the company needs and the technical demands of their content. The result was a WordPress site that balanced performance with aesthetics, using data-driven design principles to optimise user journeys.

My Role

Web/UI Design
Wordpress Development
Content Strategy