Extragreen Travel Group

Extragreen Travel Group, a well-established Australian travel company with 26 + years of industry experience, embarked on a journey to transition from traditional in-store services to robust digital platforms. The challenge was to modernise their operations while preserving the personalised service that had made them successful.

Challenges

🌍 Adapting Traditional Services to a Digital World: Successfully translating a vast array of travel services—including tours, flights, and visas—into a cohesive, user-friendly online platform without losing the personal touch.

📈 Boosting Online Engagement and Conversion: Developing strategies to drive traffic to the new digital platform and converting that traffic into sales, all while competing with online-first travel agencies.

💻 Ensuring Consistent Branding Across Digital and Physical Channels: Maintaining a strong, unified brand identity across six retail stores in Victoria, New South Wales, and Queensland, as well as the new online presence.

📊 Implementing Comprehensive Digital Marketing Strategies: Integrating SEO, SEM, and retargeting efforts to increase visibility and attract a global audience, alongside managing social media, video production, and event marketing.

Outcome

As the lead in digital marketing and design, I played a crucial role in helping Extragreen Travel Group navigate the challenges of digital transformation. My work in website design, content creation, and strategic marketing significantly enhanced the company’s digital presence. The new platform attracted a broader audience, increasing organic traffic by 40%+ and leading to a marked improvement in online bookings and customer engagement.